WELCOME TO SCOUT HOUSE, SAN DIEGO
Your Homebase for Strategy-Backed, Personality-Forward Brand Stories that Feel Like a Friend
…BECAUSE WHO SAID SALES HAS TO BE STUFFY?
I’m no That’s So Raven, but if I had to guess how you're feeling about marketing, it'd include a string of expletives that would shock your mother & mine.
In the current marketing landscape, connecting with your target audience – and even more crucially, keeping that connection going – feels more complicated than ever. Because no matter your follower count, visibility on Instagram is at the mercy of a notoriously fickle, ever-changing algorithm. And TikTok presents its own catch-22: if success on the platform centers on rehashing the same trends, how can anyone stand out?
You know that focusing on the aspects of your marketing that you can “own” and control – like your brand messaging, website copy, email list, and visual identity – would have a higher return on investment than a ten-second TikTok. But for all the hats you wear and roles you play as a small business owner, experienced conversion copywriter just isn’t one of them.
And SEO feels more than a little mystifying: a cocktail of complicated strategies and technical jargon guaranteed to give you the spins (meta-data? backlinks?? robots.txt???). Not to mention, Google often safeguards their secrets to ranking highly in search results, forcing business owners like you to play detective about what works and what doesn’t.
(But lucky for you, I’ve read every single Nancy Drew.)
Home of done-for-you creative copy & content that invites you to kick your feet up on the coffee table instead of overstepping your capacity (...again)
STEP INSIDE THE SCOUT HOUSE
The (scout) house specialty? SEO-informed sales copy that’s backed by the principles of cognitive science, human psychology, and literary theory – and topped with good old-fashioned fun. My purpose lies in helping you reclaim rest as a busy biz owner through outsourced copy that keeps working even when you’re clocked out and zonked out. And because rest is deepest with contrast, I hope to actively reintroduce you to the fun of marketing and business ownership by approaching high-converting copywriting as a form of play.
I’m Rachel, and my childhood nickname was Spicy Meatball.
CONVERSION COPYWRITER & NICHE INTEREST-HAVER
Why that matters? It gives you a little tajin-flavored taste of the spunky, type B, chubby-cheeked child that my kindergarten teacher didn’t know what to do with. (At one parent-teacher conference c. 1999, she reportedly told my parents, “Most little girls want to please their teachers… Rachel is not one of those.”) AKA, I was the kind of quietly defiant, creatively minded kid who would – blessedly – one day enter an industry where the impulse to do things differently was an asset, not a liability.
I’m Rachel Weeks: conversion copywriter and illustrator/designer by day, & plant-forward home chef, natural wine collector, intensive gardener, microinfluencer, sometimes model, occasional voiceover artist, home-DIY enthusiast, and all-around Renaissance woman by evenings, weekends, and every moment in between.
In other words, I’m a multidisciplinary creative and a generalist with a deep, intrinsic need to make things. I’m happiest when I’m working with my hands – and also when I’m wearing denim-on-denim, sipping orange wine, and chasing sunsets with my terrier-golden-retriever-mix, Scout. (Yes, that Scout.)
When I’m not penning witty website copy for brands like yours (!), hosting themed dinner parties, or making a fresh batch of homemade tortillas, you can find me in the lumber aisle of Home Depot dreaming up my next home renovation project.
Interested in working together on a creative copy or design project? (The feeling is mutual.) Click below to drop me a line, and let’s increase your bottom line.
