WELCOME TO THE SCOUT HOUSE

Where Mi Casa es Su Casa & Your Sales Copy is My Specialty

As a small business owner, you wear many hats from wide-brim to baseball cap, but you don’t have to bootstrap your way through every inch of entrepreneurship. The not-so-secret to a sustainable, financially solvent, and emotionally satisfying business? Calling in the pros when the time is right.

And it’s conversion copywriting time, baby.

Forbes

Recess Pickleball

Stasher

100 Layer Cake

Wellory

Wiley Body

Veggiekins

Forbes Recess Pickleball Stasher 100 Layer Cake Wellory Wiley Body Veggiekins

CLIENTS PAST & PRESENT

YOU & I MAY NOT HAVE BEEN POPULAR IN HIGH SCHOOL,

But your brand can now be
Best Personality & Most Likely to Succeed with creative copy that’s Best in Show.

Investing in professional copywriting radically transforms the sound and feel of your brand while simultaneously increasing organic traffic, lead captures, sales conversion rate, and genuine connection with your target audience.

  • "I was getting butterflies reading through."

    “Ahh RACHEL!!! This feels SO right and so true to my heart – I was getting butterflies reading through. You are truly magic…I am obsessed and so excited.”

  • "I cried when I read this."

    “I cried when I read this. So ‘me.’ I love it. Down to the cadence that you described – it all feels simple, fun, relatable and yet still emotional. […] Thank you so much. I'm teeming with excitement!”

  • "Better than we could have ever expected!"

    We’ve reviewed the copy and it is SOOOO GOOOD! […] Thank you for taking our crazy journey and all of our messy ideas and transforming them into beautiful and powerful words! This is better than we could have ever expected!

  • "You've been able to tell our story in such a beautiful way."

    “I can't thank you enough for all your hard work. […] It's seriously so impressive how much you got done in such a quick time frame! Everything looks amazing – you've been able to tell our story in such a beautiful way.”

  • "Thank you from the bottom of our hearts."

    “We honestly want to thank you from the bottom of our hearts for all your efforts on this! We are so happy and proud of the copy that has been written!”

[ NEW! ]

PACKAGE 01

Mini Messaging & Mini SEO

Brand messaging, but make it miniature! A smaller-scale version of the classic brand messaging bundle, this package includes 15-ish pages of research, competitive analysis, and personality-laden original copy that you can pull from as you build your business. With a focus on how your brand sounds and feels, this handbook includes marketing must-haves like your mission statement, founder story, and word banks. Mini Messaging also includes a dash of basic SEO strategy: written-for-you title tags, meta descriptions, and more that you can copy & paste and implement on your site whenever you’re ready.

—Avg. investment $1,800

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive landscape, customer journey, inspirations, and then some

  • 30-minute strategy call

  • Competitive analysis including growth metrics and SEO data for (1) primary competitor

  • Mini SEO strategy + mini audit of your existing website and easy-to-understand education that walks you through all the should-knows and good-to-knows of SEO

  • Custom brand messaging handbook across 15+ pages (digital format) filled with original copy, customer psychology, and market research that you can use across your site, social media, advertising, and more

  • Screencast video walking you through your brand messaging handbook and SEO audit

  • (1) included revision round for refining your brand messaging

  • Full copyrights and lifetime access to your final brand messaging (of course!)

  • Approx. turnaround: 3 weeks

Classic Brand Messaging & Professional SEO Audit

PACKAGE 02

Meet your comprehensive brand messaging game plan: 30-something pages (!) of strategic research, competitive analysis, and personality-infused original copy to (re)build your business on a firm foundation. Reflecting the heart, soul, and sound of your brand, this handbook includes marketing must-haves like your mission statement, elevator pitch, and word banks. This package also includes a complete SEO audit of your existing website in easy-to-grasp terms (cue: sigh of relief).

—Avg. investment $3,000

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive landscape, customer journey, inspirations, and then some

  • 45-minute strategy call – or for San Diego/OC locals, an in-person strategy session with a glass of natural wine or coffee on me

  • In-depth competitive analysis including growth metrics and SEO data for (3) of your primary competitors

  • Professional SEO audit of your existing website, from accessibility to content analysis

  • Custom brand messaging handbook across 30+ pages (digital format) filled with thoughtfully crafted copy, customer psychology, and market research that you can pull from for years to come as you’re writing Instagram captions, drafting marketing emails, refining VC pitch decks, or brainstorming new offers

  • Screencast video walking you through your brand messaging handbook and SEO audit

  • (1) included revision round for refining and polishing your brand messaging to a shine

  • Full copyrights and lifetime access to your final brand messaging (of course!)

  • Approx. turnaround: 5 weeks

Classic Brand Messaging, SEO Audit, SEO Strategy, & Web Copy

PACKAGE 03

AKA, the whole enchilada, holy grail, & holy **** this is good. This package is packed with all the brand messaging and SEO audit goodness from package 01, plus done-for-you SEO strategy to actively resolve all problem areas identified in the audit and boost organic traffic to your website. And the main event? Five pages of original website copy – expertly optimized, emotionally resonant, and personality laden. (Because AI-generated copy could never.)

—Avg. investment $4,500

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive analysis, customer journey, inspirations, and then some

  • 45-minute strategy call – or for San Diego/OC locals, an in-person strategy session with a glass of natural wine or coffee on me

  • In-depth competitive analysis including growth metrics and SEO data for (3) of your primary competitors

  • Professional SEO audit of your existing website, from accessibility to content analysis

  • Comprehensive SEO strategy addresses each area of the SEO audit with suggested solutions – plus easy-to-understand SEO education so you can optimize with confidence

  • Custom brand messaging handbook across 30+ pages (digital format) filled with thoughtfully crafted copy, customer psychology, and market research that you can pull from for years to come as you’re writing Instagram captions, drafting marketing emails, refining VC pitch decks, or brainstorming new offers

  • Screencast videos walking you through your brand messaging handbook draft

  • (2) included revision rounds for refining and polishing your brand messaging and website copy to a shine

  • (5) full-length pages of website copy, optimized for search and ready to implement

  • Suggested website wireframe that visually lays out your copy for optimal impact

  • Full copyrights and lifetime access to your final brand messaging and final website copy (duh!)

  • Approx. turnaround: 7 weeks

CLIENT TESTIMONIALS

“Just shed a couple happy tears…
We are in copy heaven.”

“You are the real deal, sister.”

LET’S CUT TO THE CHASE

A joyful NEW ERA
OF YOUR BUSINESS
FINALLY awaits.